Published on: 01.02.2016
If you are interested for solid/scientific way to test your software business ideas, than read this book.
I have found about this book from a friend.
He recommended it that I should read it.
Book is almost 300 pager so it is not a quick read.
Idea of this book is that you should first test your idea/assumption with some measuring and after that, according from result from measurement, either pivot or persevere.
You have test with measure so that you can always objectively learn something.
This is called Build Measure Learn feedback loop in book:
Pivot mean to change, or abandon original idea, and persevere to continue with it.
But you should first test and measure, before implementing final solution, so that you do not waste time on something that will not be useful in the end.
So far, when I have used this approach in practice it always worked.
At least, you learn something from it 🙂